In the century where information is worth money, having your audience’s data can represent expressive results for your business.
The lead is, for marketing, the list of contacts of your potential customers, with the proper authorizations, which facilitates successful promotions between company and consumer.
However, it is not easy to capture leads legally, because the practice is controversial and often goes through the sieve of consumer privacy. To help you improve lead capture, we separate strategies that will improve results and increase your database of potential customers. Check out:
1- Discounts The easiest – and most common – strategy to improve lead capture is to provide discount coupons for those who register in your database. This is quite traditional for retail and can be applied with a banner on your website; once you have the lead, you can forward the coupons to the database and still guarantee that sale.
2- Content People of the information century are thirsty for content and, as such, will easily exchange their e-mail for a “free” e-book. This strategy is common for service providers and can leverage a business because, in addition to promoting the company’s theme, it can attract the public by the content and hook by the price. It’s an exchange relationship, but with countless advantages for your brand. You can create a landing page with a form that automatically switches from email to e-book. Extra tip: the e-book can have a simple, easy-to-understand theme, such as “5 steps to live better”.
3- Respect Respecting your audience involves, above all, the need to preserve the individuality and privacy of those you intend to retain. Therefore, think about establishing clear boundaries between your recruitment proposal and the option of not subscribing to your list; in short: give benefits to customers who choose to leave the email, but do not withdraw any from those who choose not to subscribe. This way you guarantee good service to customers who are receiving your emails and to those who chose not to receive them as well.