In the century THAT information is worth money, having your public’s data MAY MEAN expressive results for your business. The lead, for marketing, is the list of contacts of your potential customers, with DUE authorization, which EASES the IMPLEMENTATION of successful promotions between your company and the consumer.


However, it is not easy to capture leads legally, because the practice is controversial and often involves consumer privacy. To help improve your potential customers’ lead capture, we have LISTED strategies that will improve results and increase your database of potential customers. Check IT out:

1- Discounts

The easiest – and most common – strategy to improve lead capture is to make discount VOUCHERS available to those who register in your database. This is very traditional in retail and can be applied with a banner on your website; once with the lead, you can forward the VOUCHERS to the database and guarantee sales.


2- Content

PEOPLE of the information century like to consume content and, therefore, they will easily give their email in exchange for a “free” e-book. This strategy is common for service providers and can leverage a business because, in addition to promoting the company’s approach, you can attract the public for the content and hook for the price. It is an exchange relationship, but with countless advantages for your brand. You can create a landing page with a form that requests the email in exchange for the e-book.

Extra tip: the e-book can have a simple theme, easy to understand, such as “5 steps to live better”.

3- Respectfulness

Respecting your audience involves, above all, the need to preserve the individuality and privacy of those you intend to retain. So, think about establishing clear boundaries between your lead capture system and the option of not subscribing to your list; in short: give benefits to customers who choose to leave the email, but do not remove any of those who choose not to subscribe. So you guarantee A good s ervice to customers who are receiving your emails and to those who have chosen not to receive them as well.

Do you know any other tips to improve lead capture? Comment here and share this article with friends!