With the vertiginous growth of the streaming market, series, videos, films and TV shows and podcasts over the internet, it is natural for the market to also capitalize on this new media, which has been drawing attention even from segments such as television and radio.

In this context of expansion of online simultaneous transmission platforms and implementation of more advanced connections to the internet, we have a new question: how can advertising take advantage of this new scenario?

We have listed some of the main ways to enable media on streaming platforms like Netflix and Spotify. Check out:

1- Insertions

Already traditional of the free version of Spotify, this is not yet a reality on Netflix; the insertion model can be the best cost-benefit, since it improves the price of the service for the consumer, expands the programmer’s margin and brings a possibility of impacting the brand public. In streaming, however, this type of advertising could be targeted, appearing only to a very specific target public – this already happens quite efficiently on YouTube, Google’s video platform that integrates the advertising services of the largest media company on the planet .

2- Sponsored broadcasts

Yes, pages on Facebook or Instagram can host streaming and this tool has been increasingly used to promote a new modality of digital marketing: lives. With them, the brand manages to promote live campaigns within social networks and, although the production of this type of content is more complex, it has served as bait for the campaigns of large companies.

3- Geographical targeting

The evolution of landing pages are the CG’s (character generator) clickable throughout the content. This modality is very functional on YouTube, a pioneer, but it is already studied by platforms of other streaming services. The advantage is that it is less invasive, promoting the message without blocking the view of the content.

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