Does advertising have space in streaming?

With the vertiginous growth of the streaming market, series, videos, films and TV shows and podcasts over the internet, it is natural for the market to also capitalize on this new media, which has been drawing attention even from segments such as television and radio.

In this context of expansion of online simultaneous transmission platforms and implementation of more advanced connections to the internet, we have a new question: how can advertising take advantage of this new scenario?

We have listed some of the main ways to enable media on streaming platforms like Netflix and Spotify. Check out:

1- Insertions

Already traditional of the free version of Spotify, this is not yet a reality on Netflix; the insertion model can be the best cost-benefit, since it improves the price of the service for the consumer, expands the programmer's margin and brings a possibility of impacting the brand public. In streaming, however, this type of advertising could be targeted, appearing only to a very specific target public - this already happens quite efficiently on YouTube, Google's video platform that integrates the advertising services of the largest media company on the planet .

2- Sponsored broadcasts

Yes, pages on Facebook or Instagram can host streaming and this tool has been increasingly used to promote a new modality of digital marketing: lives. With them, the brand manages to promote live campaigns within social networks and, although the production of this type of content is more complex, it has served as bait for the campaigns of large companies.

3- Geographical targeting

The evolution of landing pages are the CG’s (character generator) clickable throughout the content. This modality is very functional on YouTube, a pioneer, but it is already studied by platforms of other streaming services. The advantage is that it is less invasive, promoting the message without blocking the view of the content.

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Three tips to improve lead capture

In the century THAT information is worth money, having your public's data MAY MEAN expressive results for your business. The lead, for marketing, is the list of contacts of your potential customers, with DUE authorization, which EASES the IMPLEMENTATION of successful promotions between your company and the consumer.

 

However, it is not easy to capture leads legally, because the practice is controversial and often involves consumer privacy. To help improve your potential customers' lead capture, we have LISTED strategies that will improve results and increase your database of potential customers. Check IT out:

1- Discounts

The easiest - and most common - strategy to improve lead capture is to make discount VOUCHERS available to those who register in your database. This is very traditional in retail and can be applied with a banner on your website; once with the lead, you can forward the VOUCHERS to the database and guarantee sales.

 

2- Content

PEOPLE of the information century like to consume content and, therefore, they will easily give their email in exchange for a “free” e-book. This strategy is common for service providers and can leverage a business because, in addition to promoting the company's approach, you can attract the public for the content and hook for the price. It is an exchange relationship, but with countless advantages for your brand. You can create a landing page with a form that requests the email in exchange for the e-book.

Extra tip: the e-book can have a simple theme, easy to understand, such as “5 steps to live better”.

3- Respectfulness

Respecting your audience involves, above all, the need to preserve the individuality and privacy of those you intend to retain. So, think about establishing clear boundaries between your lead capture system and the option of not subscribing to your list; in short: give benefits to customers who choose to leave the email, but do not remove any of those who choose not to subscribe. So you guarantee A good s ervice to customers who are receiving your emails and to those who have chosen not to receive them as well.

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Tips to stay on top on social media.

How about starting the implementation of new practices on your brand's social networks? If you already follow our publications, you must have read and implemented the tips from our last post - if you haven't, click here before YOU CONTINUE.

Now that you’ve checked out these tips, we’ve put together a few suggestions to keep your communication work level on social media level ???. Check out some of our most functional proposals for social media:

1- Frequency

HAVING a beautiful and attractive profile IS NOT ENOUGH, it is ALSO NEEDED TO keep the frequency of publications on social networks. Thus, your public will also create a routine OF viewing your page, creating more engagement and increasing your chances of loyalty.

2- Agility

Nobody likes to wait and if one of the CORNERSTONES of social media is the speed with which communication is established, it is essential that you KEEP INFORMED ABOUT THE comments and messages sent by your public. Thus, you gain credibility and do not lose any possibility of conversion.

3- Invest

IF THERE’S A THING INTERNET DOESN’T NEED ANYMORE, IT IS people selling magic formulas to grow organically on social networks. What they don't tell you is that this is an almost impossible task; think that Facebook’s source of revenue is advertising, and if you grow up without paying for it, it won’t earn anything. Start by investing little, enough to reach your public. After that it will be possible to keep these people close by with the content strategies that we have already covered in our blog.

4- Follow your competitors

If you don't look at what your competitors are doing, don't expect to outperform them at some point. It is essential to follow the steps of the brands that compete with you on the web. Note that the tip is not to "copy" your competitor, but to use THEIR HITS AND MISSES as a field experience, creating new ideas from what has already been tested.

Did you like the content? So comment here if you know any more tips that deserve to be shared.


5 reasons to build a website now

You start a company, go through all the tax, bureaucratic and structural barriers, create a service system and then face a reality that few businesses can escape: the absence of customer's flow. The market has undergone many transformations since the advent of the internet and today it is mostly impossible to escape from the network, where the main flow of consumers comes from.

Imagine that, like you, your audience is likely searching on the internet for best prices, products and brands reviews and, if you’re not there, you probably won’t even be on your potential consumer’s shopping list. To make it clearer, our team listed five reasons to build a website for your business today!

 

1- Be seen.

Being on the internet is the first step to enter the competition for new customers. Thousands of other companies are already on the internet and, if you don't have a website, you end up being left out of this great wide-ranging virtual showcase.

2- Establish links.

Once your company has a website, it becomes easier to strengthen links between you and your public. In addition to building a solid base of contacts for potential activation, you will be able to feedback and communicate directly to them.

 

3- Be found.

When someone searches for a product, they will certainly do it on Google. Of course, just having a website will not put you among the top search engine results - it takes a professional and complex job (and you can request a quote by clicking here) - but being online is the first step to be in search results.

4- Know your customers

Your customers will contact you on several platforms, and you will need to be present on most of them. Social media are the main way of customers-company contacts, but only a website will allow you to create a solid base of information about your customers, separating your public into groups - this makes a lot of difference when creating targeted campaigns.

5- Have credibility.

This is perhaps the least of the advantages of having a website, but it also is one of the main ways of positioning your business in the market as a serious company. Having a website promotes the credibility and the quality of your business, reflecting directly in the personality of your brand and its strength.

Do you know any other good reason to build a website today? Comment here and share this article with friends!